creating an exceptional mobile experience for the mobile traveler

SEL is a mobile advertising software solution provider that helps companies in the global Smart Cities Marketplace create an exceptional mobile traveler experience in their Connected Journey – i.e. hotels, public transit, travel, condo’s, smart retail, ride sharing, autonomous vehicles, etc.

Cloud Based

Our Mobile Advertising software platform is cloud based and offered as a white labelled solution to our enterprise clients. Our software allows our Smart City clients to deliver relevant, timely and personalized mobile offers and mobile loyalty promotions to their customers.

Marketing Partners

SEL works with numerous enterprise partners globally in the Smart Cities marketplace, such as Rogers Communications, Icomera and Zonetail Inc.

Mobile Data

We collect and provide our clients with aggregated mobile data showing actual mobile offer / mobile loyalty redemption and buying patterns. Ongoing measurement of ROI and program success metrics ensures better advertising performance and usage.

Management Team

Our management team has extensive executive experience at the forefront of mobile advertising and wireless technology industries. We're backed by some of the industries' biggest and brightest visionaries.

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David Cunningham - Founder & CEO

David Cunningham is a proven CEO with successful and extensive experience in the corporate turnaround and start-up markets. David excelled in the wireless, media and telematics communication industries in North America and Europe such as Shaw Mobilecom and Mobile Computing Corporation. Being at the forefront of Mobile Advertising and Mobile Shopping for over 5 years, David founded SEL Global.
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Robyn Glue - Co-Founder, Senior Partner

A senior sales and marketing executive with extensive experience in the Wireless, Media and Alternative Payments industries in North America. Robyn’s expertise is in the areas of Marketing, Major Account Business Development and creating the Mobile Shopper Experience, working for such firms as PricewaterhouseCoopers. Over the last 4 years, Robyn has been instrumental in the Mobile Shopper industry in Canada and thus Co-Founded SEL Global with David Cunningham.
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Sanjay Rohatgi - CTO

Sanjay’s team in Silicon Valley and Mumbai developed SEL’s Mobile Shopper software. Sanjay is a senior executive with proven technical and management expertise in revenue, profit, products and business growth objectives within start-up and large enterprises. Drives digital transformation strategies, IoT and its ecosystem - connected devices, backend transaction ecosystem and analytics. Has extensive global expertise in technical leadership to launch innovative products.
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Allan Rosenhek - EVP, Corporate Development

As a former Wireless Carrier and Global Mass Market Retailer executive and the former CEO of Knowledgewhere (location based mobile advertising company sold to Liberty Media), Allan brings a unique skill set to SEL Global. Additionally, as a lawyer and former venture capitalist, Allan compliments the existing SEL Global executive team.
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Douglas McCafferty - EVP, New Business Development USA

As a CEO/President of a number of successful technology start ups in Silicon Valley, Douglas was most recently the initial investor and principle at Mobidough Mobile Payments of Campbell, CA. He brings extensive senior executive experience in start-ups, raising capital, product development and strategic partnerships.
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Ron Angerame - VP WiFi Services / Business Development

Ron has extensive experience in the development and deployment of public WiFi. He is a leader in the deployment of hotspots while at T-Mobile, Cablevision, and Shaw. Ron is also an inventor on a 2017 US patent for WiFi device registration as well as a former Chairman of the Wireless Broadband Alliance. He is also a recognized expert regarding WiFi business models.
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Michael Latimer - Senior Director, Investor Relations

Michael has extensive expertise in the areas of raising capital and early stage investment monies for start up companies. Michael has successfully raised capital for SEL Global and is the major investment officer for the upcoming SEL Global worldwide launch this fall.
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Dave Glue - Director, Software Solutions and IT

Dave is primarily responsible for bringing all features of SEL's Mobile Shopper Solution to the market. Dave has significant experience with driving rapid iterations of software with tightly focused development teams.

SEL Global’s Complete Mobile Advertising Solution

SEL’s proprietary Mobile Advertising software platform enables our Smart City clients to complete the important ‘last mile’ by delivering relevant, personalized and highly targeted sms content, including mobile coupons, loyalty, ticketing, gift cards etc. to their customers, while capturing valuable information and data for targeted monetization.

Mobile Advertising

Mobile Offers

Mobile Offer Redemption at POS

Mobile Gift Cards

Mobile Loyalty

'Nearby' - Location Based Offers

Split Tendering

Mobile Ticketing

Wireless Receipts

Traveler Location Based Recognition

Aggregated Mobile Shopping Data

Board of Advisors

Guiding us in our efforts are leaders in e-commerce solutions, global advertising and media and mobile technology visionaries.

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Nitin Kaushal – Managing Director, Corporate Finance PWC (Deals Practice)

Nitin has over 25 yrs experience in the financial investing, life sciences, consumer healthcare, and medical device industries. Nitin has performed over 40 M&A, strategic advisory, and licensing assignments. He has held senior roles in investment banking, venture capital and consulting firms, plus also held board of directorships with pharma and healthcare companies.

Nitin was an advisor to two of the top five global pharma companies and M & A advisor on one of the top licensing deals in Canadian healthcare history.

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Tim Wilson – Former Google USA Industry Head, Auto

Principal/Founder, Wilson Digital Consulting. Tim’s digital expertise spans more than 20 years – from starting his own business to take on Auto Trader, to working at DoubleClick, AIR MILES and Google Canada/US. His passion for digital, building businesses/sales teams and driving client growth have remained constant.

Through his consulting practice, Tim leverages his decades of selling and business development experience across the automotive, entertainment and CRM/Loyalty spectrum to help his clients improve/accelerate their digital, monetization and sales team development strategies.

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Fred Forster – Former CEO of Omnicom Media Group Canada

Fred recently left as the President & CEO of Omnicom Media Canada, a division of one of the worlds largest advertising media corporations, Omnicom Group. He has over thirty years in the global advertising industry, working with major advertisers, CPGs and retailers.

Fred was the first SEL Global Board Advisor due to his extensive global advertising expertise, helping steer SEL in the right direction in our early years.

Fred joined SEL Global as a Partner in January, 2018.

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David Robinson – President & CEO Rogers Bank, Rogers Communications

David recently launched Rogers Bank for Rogers in Canada. A 25+ year Rogers executive, Dave brings extensive wireless, mobile payments, and financial expertise to SEL Global.

David’s role is to develop business opportunities outside the scope of Rogers current offerings.

Prior to leading Rogers Bank, Dave was the SVP Emerging Business and developed Rogers’s Mobile Payments offering, SureTap. David established a legacy of innovation that propelled Rogers to become a worldwide leader in establishing secure mobile payment standards.

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Andrea Calla – President & CEO, The Calla Group

Andréa Callà was a senior real estate executive with Tridel Group for 10 years, one of Canada’s largest condominium developers. Today he is involved in many facets of local and provincial governments, Andréa is the Chairman of CUI, Canadian Urban Institute and Chairman of Mississauga Affordable Housing Program.

Andréa is also the President of AOLE Association of Ontario Land Economics and sits on several boards such as; ULI Urban Land Institute, CTBUH Council on Tall Buildings & Urban Habitat and Twin Hills Resources Inc.

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Peter Suma – Chairman and Co-CEO, Applied Brain Research Inc.

Peter is currently Chairman and co-CEO of Applied Brain Research Inc.

Peter’s experience includes serving as a director of over sixteen technology companies during the course of his career as a venture capitalist at GrowthWorks, an angel investor, and as a founder of technology companies in the financial software, robotics and artificial intelligence sectors.

Peter is completing his MASc in Theoretical and Computational Neuroscience at the University of Waterloo and also holds an Honours B.Sc. from the University of Toronto, an M.B.A. from the University of Chicago and an LLM from Osgoode Law.


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Interested in how our solution can benefit your company and your customers? We'd love to talk.

contact info

    Canadian Headquarters:

  • 150 Cameron St.
  • Thornbury, ON
  • N0H 2P0

    U.S. Office:

  • 223 West Main Street
  • Los Gatos, CA
  • USA, 95030

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