creating an exceptional hotel guest experience with a complete Mobile Concierge solution

SEL is a mobile advertising software solution provider that helps the global Hotel/Hospitality industries create an exceptional mobile guest experience during their hotel or short term vacation rental stay. SEL has partnered with CH&LA (California Hotel & Lodging Association) plus leading enterprise partners in car rental, ride sharing, limousine, food delivery, eBikes, music/sports ticketing, to bring Pierre to the market.

Cloud Based

Our Mobile Advertising software platform is cloud based and offered as a white labelled solution to our clients and partners. Our software allows our Hotel and Hospitality clients to deliver proactive, relevant, timely and personalized mobile communications, offers and mobile loyalty promotions to their guests.

Marketing Partners

SEL works with numerous partners globally in the Mobile Advertising and Hotel, and Hospitality marketplace, such as Rogers Communications, Icomera. CH&LA

Mobile Data

We collect and provide our clients with aggregated mobile data showing actual mobile offer / mobile loyalty redemption and guest patterns. Ongoing measurement of ROI and program success metrics ensures better guest experience and improved advertising performance usage.

Management Team

Our management team has extensive executive experience at the forefront of mobile advertising, hotel & hospitality and wireless technology industries. We're backed by some of the industries' biggest and brightest visionaries.

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David Cunningham - Founder & CEO

David Cunningham is a proven CEO with successful and extensive experience in the corporate turnaround and start-up markets. David excelled in the wireless, media and telematics communication industries in North America and Europe such as Shaw Mobilecom and Mobile Computing Corporation. Being at the forefront of Mobile Advertising and Mobile Shopping for over 5 years, David founded SEL Global.
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Robyn Glue - Co-Founder, Senior Partner

A senior sales and marketing executive with extensive experience in the Wireless, Media and Alternative Payments industries in North America. Robyn’s expertise is in the areas of Marketing, Major Account Business Development and creating the Mobile Shopper Experience, working for such firms as PricewaterhouseCoopers. Over the last 4 years, Robyn has been instrumental in the Mobile Shopper industry in Canada and thus Co-Founded SEL Global with David Cunningham.
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Sanjay Rohatgi - Acting CTO

Sanjay’s team in Silicon Valley and Mumbai developed SEL’s Mobile Shopper software. Sanjay is a senior executive with proven technical and management expertise in revenue, profit, products and business growth objectives within start-up and large enterprises. Drives digital transformation strategies, IoT and its ecosystem - connected devices, backend transaction ecosystem and analytics. Has extensive global expertise in technical leadership to launch innovative products.
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Douglas McCafferty - EVP, New Business Development USA

As a CEO/President of a number of successful technology start ups in Silicon Valley, Douglas was most recently the initial investor and principle at Mobidough Mobile Payments of Campbell, CA. He brings extensive senior executive experience in start-ups, raising capital, product development and strategic partnerships.
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Ron Angerame - VP WiFi Services / Business Development

Ron has extensive experience in the development and deployment of public WiFi. He is a leader in the deployment of hotspots while at T-Mobile, Cablevision, and Shaw. Ron is also an inventor on a 2017 US patent for WiFi device registration as well as a former Chairman of the Wireless Broadband Alliance. He is also a recognized expert regarding WiFi business models.
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Michael Latimer - Senior Director, Investor Relations

Michael has extensive expertise in the areas of raising capital and early stage investment monies for start up companies. Michael has successfully raised capital for SEL Global and is the major investment officer for the upcoming SEL Global worldwide launch this fall.
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Dave Glue - Director, Software Solutions and IT

Dave is primarily responsible for bringing all features of SEL's Mobile Shopper Solution to the market. Dave has significant experience with driving rapid iterations of software with tightly focused development teams.

SEL Global’s Complete Mobile Concierge Solution

SEL has also developed Pierre, a features rich Mobile Concierge app that provides offers / discounts from leading hotel guest providers in Car Rental, Ride Sharing, Food Delivery, Local Retail/Restaurants, eBikes and Music/Sports ticketing all in one convenient app. In light of Covid-19, SEL has also now added new ‘Safe Contactless Check In” features to Pierre to honour safe / social distancing protocols and help to proactively encourage back hotel guests.

Mobile Advertising

Mobile Offers

Mobile Offer Redemption at POS

Mobile Gift Cards

Mobile Loyalty

'Nearby' - Location Based Offers

Split Tendering

Mobile Ticketing

Wireless Receipts

Hotel Guest Location Based Recognition

Aggregated Hotel Guest Data

Board of Advisors

Guiding us in our efforts are leaders in e-commerce solutions, global advertising, media, mobile technology and hotel and lodging visionaries.

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David Robinson – Former President & CEO Rogers Bank, Rogers Communications

David founded & launched Rogers Bank for Rogers in Canada. A 25+ year Rogers executive, David brings extensive wireless, mobile payments, and financial expertise to SEL Global. David’s role was to develop business opportunities outside the scope of Rogers current offerings. Prior to leading Rogers Bank, David was the SVP Emerging Business and developed Rogers’s Mobile Payments offering.

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Tim Wilson – Former Google USA Industry Head, Auto

Principal/Founder, Wilson Digital Consulting

Tim’s digital expertise spans more than 20 years – from starting his own business to take on Auto Trader, to working at DoubleClick, AIR MILES and Google Canada/USA.

At Google USA, Tim was industry Lead Automotive for this global mobile advertising giant.

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Fred Forster – Former CEO of Omnicom Media Group Canada

Fred was formerly President & CEO of Omnicom Media Canada, a division of one of the world’s largest advertising media corporations, Omnicom Group. He has over thirty years in the global advertising industry, working with major advertisers, CPGs and retailers. Fred was the first SEL Global Board Advisor due to his extensive global advertising / mobile expertise.

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Nitin Kaushal – Former Managing Director, Corporate Finance PWC (Deals Practice)

Nitin has over 25 years experience in financial investing and has performed over 40 M&A, strategic advisory and licensing assignments.

Nitin has held senior roles in investment banking, venture capital and consulting firms.


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John Spears – GM, Hotel Drisco

John is General Manager of the top rated (5 Star) Hotel Drisco in San Francisco California. John also sits on the Board of the California Hotel & Lodging Association plus the Hotel Council of San Francisco.

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Karen Lynch – Hotel, Hospitality Senior Consultant, California

Karen is the former founder and owner of the Inn on Randolph, #1 Rated B&B in Napa (Trip Advisor). Karen works closely with CH&LA Senior Executives as well as consulting with multiple Hotels, Inns in Northern California.

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Peter Suma – Chairman and Co-CEO, Applied Brain Research Inc.

Peter is currently Chairman and co-CEO of Applied Brain Research Inc.

Peter’s experience includes serving as a director of over sixteen technology companies during the course of his career as a venture capitalist, angel investor and as a founder of technology companies in the financial software, robotics and artificial intelligence sectors. Peter holds an Honours B.Sc. from the University of Toronto, an M.B.A. from the University of Chicago and an LLM from Osgoode Law.

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Bryan Pearson – Former CEO LoyaltyOne Co.

Bryan Pearson is the former CEO of LoyaltyOne Co. and currently serves as a Corporate Director and strategic advisor to a number of for profit and charitable organizations. He is a global leader in customer loyalty, retail marketing and analytics, and a passionate advocate for the ability of marketing, leadership and culture to transform business performance.

Under Bryan’s leadership, LoyaltyOne expanded beyond its AIRMILES business and grew to a company employing over 2,000 associates in over 28 countries. LoyaltyOne was recognized repeatedly as a leading employer, a most admired corporate culture, one of the greenest companies and one of Canada’s top employers for millennials and women.

Bryan is a best-selling author and frequent contributor to Forbes magazine.


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Interested in how our solution can benefit your company and your customers? We'd love to talk.

contact info

SEL has virtual offices located in Toronto ON, Canada, Los Gatos California, USA and Pacific Palisades California, USA.

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