CH&LA and SEL form Strategic Partnership

Posted on

May 20, 2020

The California Hotel & Lodging Association (CH&LA) form strategic marketing partnership with SEL Global, to bring Pierre, SEL’s new Mobile Concierge app to their over 6000 hotel & lodging members throughout California.  

As one of the largest hotel associations in the USA, CH&LA selected SEL as Pierre offers multiple advanced solutions for their hoteliers and innkeeper members. Pierre’s leading-edge technologies will not only greatly enhance the hotel guest experience, but will also help keep guests and staff safe during these COVID-19 times. Pierre includes AI Powered Hotel Live Chat offerings, plus now multiple Safe/Contactless Check in/ Social Distancing features during these challenging times, all conveniently and safely accessed through a guest’s trusted mobile phone. 

CH&LA and SEL will launch Pierre, SEL’s Mobile Concierge app in a POC with select California hotels this fall. 

Pierre will now also be featured in CH&LA’s September issue, going out to all of their 6000+ members.   

Check our website in September for a copy of the exciting CH&LA article! 

Press release to follow.